Digital Marketing Specialist (Google Ads, Meta Platforms)

Please, write your current location in cover letter and submit examples of successful campaigns you have managed

Обязанности:

• Develop, implement, and manage paid advertising campaigns
• Conduct keyword research, competitor analysis, and audience targeting to create effective ad strategies
• Monitor and analyze campaign performance, making data-driven decisions to optimize ads and improve ROI
• Collaborate with the marketing team to align ad campaigns with overall marketing goals and strategies
• Create compelling ad copy and visuals that resonate with our target audience
• Track and report on key performance metrics, providing insights and recommendations for continuous improvement
• Stay up-to-date with industry trends, platform updates, and best practices in paid advertising
• Manage the advertising budget and allocate funds appropriately to maximize results.

• Proven experience in managing paid advertising campaigns, with a strong portfolio of successful campaigns
• Proficiency in using advertising platforms such as Google Ads, Facebook Ads Manager (Knowledge of Bing Ads and other paid channels is a plus)
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Excellent English written and verbal communication skills
• Ability to work independently and as part of a team in a fast-paced environment

• Remote position
• The salary during the probation period will be starting from $1000. Any potential increase can be discussed afterward
• Working hours from 8 am till 5 pm (Mon-Fri, New York time)