Digital Marketing Specialist (Google Ads/Meta platforms)

Please, write your current location in cover letter and submit examples of successful campaigns you have managed

Key Responsibilities:

• Develop, implement, and manage paid advertising campaigns (about 40 corporate Facebook accounts).
• Conduct keyword research, competitor analysis, and audience targeting to create effective ad strategies.
• Monitor and analyze campaign performance, making data-driven decisions to optimize ads and improve ROI.
• Collaborate with the marketing team to align ad campaigns with overall marketing goals and strategies.
• Create compelling ad copy and visuals that resonate with our target audience.
• Track and report on key performance metrics, providing insights and recommendations for continuous improvement.
• Stay up-to-date with industry trends, platform updates, and best practices in paid advertising.
• Manage the advertising budget and allocate funds appropriately to maximize results.

Qualifications:

• Proven experience in managing paid advertising campaigns, with a strong portfolio of successful campaigns.
• Proficiency in using advertising platforms such as Google Ads, Facebook Ads Manager ( Knowledge of Bing Ads and other paid channels is a plus.)
• Knowledge of GA4, Facebook Pixel, GTM
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent English written and verbal communication skills.
• Ability to work independently and as part of a team in a fast-paced environment.

We offer:

• Remote position
• The salary during the probation period will be starting from $1000. Any potential increase can be discussed afterward
• Working hours from 8 am till 5 pm (Mon-Fri, California time)