- Improved the processes and operations of product development, marketing and sales to support nine brands (Oscar de la Renta, Agent Provocateur, Anna Sui, dunhill, Abercrombie&Fitch, Banana Republic, bebe, Gap, Shanghai Tang) - Conducted advanced analyses for the brands (especially Anna Sui and Abercrombie&Fitch/Hollister) to identify which markets required enhanced strategic movements to improve sales, and then provided recommendations - Worked within the International Marketing Division to develop marketing strategies for new and existing products - Provided product collateral and advertising materials to worldwide distributors

- Implemented innovative marketing tactics to boost customer acquisition - Conducted various analyses to identify lead generation opportunities, increase social media engagement, build brand awareness and create company best practices - Optimized digital content development tactics, resulting in a 122% website traffic increase and 137% visit duration increase within a 4 month timeframe

- Conducted various analytical tasks to support optimizing information flux between headquarters and field commercial teams - Researched and analyzed Information flux, including commercial teams requests, customers’ needs and direct competitors to identify new opportunities - Implemented and set up a new data monitoring tool, resulting in a 600 % increase in adoption from field commercial teams

- Conceptualized and created visual Merchandising designs used in stores

Marketing, Marketing and Client Relationship Management