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Кандидат

Женщина, 31 год, родилась 3 февраля 1994

Не ищет работу

Москва, м. Академическая, готова к переезду (Австрия, Андорра, Бельгия, Великобритания, Венгрия, Германия, Дания, Другие регионы, Ирландия, Испания, Италия, Канада, Люксембург, Монако, Москва, Новая Зеландия, Норвегия, Польша, США, Финляндия, Франция, Чехия, Швейцария, Швеция, Шотландия), готова к командировкам

Указан примерный район поиска работы

Marketing manager

Специализации:
  • Руководитель отдела маркетинга и рекламы

Занятость: полная занятость, частичная занятость, проектная работа

График работы: полный день, гибкий график, удаленная работа

Опыт работы 7 лет 7 месяцев

Апрель 2020Февраль 2021
11 месяцев
FIGURA & A4Origin
Head of marketing department
- Creation of commercial offers for clients; - Negotiations with clients; - Market research & preparation of analytical reports; - Organization of special events; - Project & team management; - Copy-writing; - Search of new employees & partners for cooperation and joint implementation of marketing activities, processing of proposals for cooperation. Current projects: 1. Website development for a famous psychologist from scratch in conjunction with designer & SEO optimizer: project management, prototyping and mock-up development, creation of website structure, content preparation & copywriting; 2. MISIS rebranding - Market research & preparation of analytical reports for university rebranding (SWOT-analysis, McKinsey matrix, etc) - Participation in creation of new university naming & digital brand strategy; 3. Creation of a platform for the city of Sergiev Posad - Conducting market research & analysis - Highlighting pains & triggers of the target audience - Forming a brand communication strategy - Developing image & corporate identity proposals - Providing a ready-made commercial proposal to the client (government officials, local administration of Sergiev Posad) 4. Digital marketing strategy for Rosatom
Март 2020Июнь 2020
4 месяца
Dualest - temporary employer, position closed due to pandemic
Brand Manager (Maison Berger & Plantes & Parfums)
- New products development & launch - Shipment of the goods (orders preparation & documents translation for customer release) - SKU optimization & stock control (stock analysis on a monthly basis & developing ideas to reduce the non-movers) - NPA management (adding data related to the new products on time) - Copywriting & adapting French POSM materials from suppliers for Russian market - Margin analysis on monthly basis - Benchmark different competitors - Development & implementation of a marketing strategy - Definition of the product portfolio with CD & sales team based on the market survey and daily negotiation with suppliers in order to hold in term of strategic development, economic viability & financial criteria - Organization, control & preparation of the content for distributor seminars - Organization & control of the exhibitions - Holding personal & online trainings for the new team members on the history of the brand & new collections - Training & brand books update - Development of internet sales (visual aspects, marketing orientation & up-date of data for both brands) - Creation & implementation seasonal animations on tablets, vitrine contests - Participation in development of the stores (creation, communication, control of merchandising & animation of seasonal products) - Participation in the development of new packaging for bestsellers and New Year's products - Reporting team, GD & suppliers with Novelties for sale - Monthly reports preparation (sell-out, sale points openings, sales valuation, marketing statistics)
Сентябрь 2019Март 2020
7 месяцев

pepsico.ru/careers

Продукты питания... Показать еще

Commercialization Sr Coordinator
- Drive the possibility for projects launch; - Project management support: • Gate presentations, Q&A completeness; • Lead workflows in Accolade; • Set up timelines & milestones of the projects; • Projects lead & team building; • Accolade date efficiency lead. - Innovation Board & Pre-alignment decks preparation; - Meetings organization support & participation; - Full & betimes agenda; - Tableau, PBR, Com KPI monthly reports completeness; - Approval matrix – optimization and managing; - SharePoint library & Microsoft Teams – projects related docs Hub development; - Support & development of ESSA project management standards; - Beverage full activities calendar creation; - Innovation calendar update; - Contribute for EER Commercialization teambuilding; - Take a buddy role for BU Commercialization & other functions in order to share general knowledge on Gate Stage processes & its features for G0-G3; - Plant excursion organization to PepsiCo Beverages production site for new team members & other employees whose activities are connected to PepsiCo Beverages; - Communication support of changes within the company, cross-functional interaction between departments & divisions, marketing department support; - Keeping documents & reporting in its direction.
Август 2018Сентябрь 2019
1 год 2 месяца
TUV SUD RUSSIA

tuvsud.com

Услуги для бизнеса... Показать еще

Senior Marketing Manager
- Monitoring and analysis of the competitive environment; - Marketing strategy development, advertising budget preparation and control; - Search of new partners for cooperation and joint implementation of marketing activities, processing of proposals for cooperation; - Work with the company's website in conjunction with SEO optimizer: preparation, writing and posting content (news, announcements, articles, press releases, etc.), analysis of reports on semantics, optimization, contextual advertising (Yandex Direct, Google Adwords) and selection of new keywords; - Website rebranding (together with a web designer); - SMM (development, content); - Organization and participation in marketing events (seminars, conferences, etc.), preparation and implementation of the company's participation in the exhibition Neftegaz-2019 and RailWayExpo; - Holding a tender for the exhibition stand builder; - Analysis of the effectiveness of promotional activities and reporting on advertising campaigns; - Selection and order of souvenirs, layout and design of advertising and printing materials; - Search, selection and interaction with contractors: advertising agencies, media, freelancers; - Search of new advertising channels and formats for company promotion; - Preparation and translation of commercial offers and presentations into English; - Communication support of changes within the company, cross-functional interaction between departments and divisions; - Keeping documents and reporting in its direction: layouts, briefs, technical tasks, terms of references, contracts, reports, invoices, estimates and other documents.
Октябрь 2016Июль 2018
1 год 10 месяцев
Research Center of Network Economy, MSU

www.econ.msu.ru/science/RCNE

Образовательные учреждения... Показать еще

Marketing Research Specialist
- Negotiations with potential customers; - Market research and preparation of analytical reports; - Organization of scientific conferences, round tables, seminars, forums; - Creating presentations for clients; - Writing press and post releases for events.
Август 2013Октябрь 2017
4 года 3 месяца
RANEPA. Public Relations Center

www.ranepa.ru/zhurnalist/centr-obshhestvennyh-svyazej

Образовательные учреждения... Показать еще

Leading Advertising & PR Specialist
1. Management of the University participation in educational exhibitions: - Design of stands (creation of layouts, choice of placement, etc.); - Organization of the work of Academy`s representatives during exhibitions; - Planning and controlling the stand installation and dismantling; - Sale of educational programs and communication with exhibition attendees; - Layouts design and control of the production of printed materials (leaflets, booklets, flyers, letters and other handouts); - Preparation of documentation (terms of reference, applications, memos, contracts); - Organization, participation and assistance in training courses for volunteers; - Consultation of visitors on training programs; - Assistance in the management of social media accounts; - Engaging partners and contractors for projects. 2. Branding the territory of the Academy: - Development of the detailed navigation plan (navigation plates, pointers, panels, pillars); - Controlling the production and placement of navigation media. 3. Gaidar Forum organization: - Organization and execution of sections: press center, press approaches, reporters, navigation, photographers; - Writing and editing press and post-releases for the Gaidar Forum and Ranepa websites on the GF plenary and expert discussions; - Coordination and control of the work of the team.

Навыки

Уровни владения навыками
Business English
Project management
Marketing Events
Exhibitions
MS PowerPoint
MS Outlook
Writing Advertising Articles
Negotiation skills
MS Project
MS Excel
MS SharePoint
Accolade
Brand Management
Google Analytics
Product Marketing
Event Management
Social Media Marketing
Копирайтинг
Moqups
Создание сайтов
Проектный менеджмент
Launching new projects
Mind Map
Road map
Ребрендинг
Управление проектами
Организаторские навыки
1С-Битрикс
SWOT анализ
McKinsey matrix

Опыт вождения

Права категории B

Обо мне

Ambitious and always do my best to bring things to a successful conclusion. I am an empathetic and responsible leader. I know how to build an effective communication in a team. I am an adaptable person and I able to cope with complex tasks under time and resource constraints. I constantly work on my self-development and strive for excellence in profession. In my free time I practice meditations, do horse riding and play the piano. I love to ski, snowboard and play tennis.

Портфолио

Высшее образование (Магистр)

2018
Moscow State University
The faculty of Economics, Marketing
2016
Russian Presidential Academy of National Economy and Public Administration
Institute of Management, The faculty of Marketing, Advertising and Service, Advertising and Public Relations

Знание языков

РусскийРодной


АнглийскийC1 — Продвинутый


ФранцузскийA2 — Элементарный


Повышение квалификации, курсы

2020
Convert Monster
Convert Monster, Digital marketing
2020
SkillBox
SkillBox, Creative business strategy development
2020
Soho MBA
Soho MBA, Sales funnels creation
2019
Expocentre
Expocentre, Effective participation in exhibitions

Тесты, экзамены

2014
EF
English First, CEFR Advanced Level
2014
London Chamber of Commerce and Industry
Pearson College London, English for business (Upper-Intermediate)
2011
Le ministère de l'éducation nationale
CIEP, French DELF A2

Гражданство, время в пути до работы

Гражданство: Россия

Разрешение на работу: Россия

Желательное время в пути до работы: Не имеет значения