− Developed and localized marketing strategies for the Deal Advisory department, aligning global initiatives with regional market needs. − Planned and executed corporate events for 100+ participants including training sessions, team-building activities, retreats, and high-profile client events. − Managed end-to-end event logistics, vendor coordination, budgeting, and contract negotiations, ensuring seamless execution within set timelines and quality standards. − Negotiated and secured the department’s participation in key industry conferences, enhancing PR visibility, and engagement. − Managed application for accreditation processes with financial institutions, ensuring compliance and increasing eligibility to participate in upcoming tenders. − Oversaw the development of marketing materials, from external website to brochures, ensuring brand consistency and business alignment. − Adapted and led Global Thought Leadership reports by localizing insights, integrating expert commentary, preparing content for landing pages and social media, and supporting conference presentations.

• Designed and managed 11 product launches with brand campaigns for each flagman in line with Go-to-Market strategy. • Led 6 Unpack Live streams for Galaxy S, Z and A Series from Jan 2022 to Aug 2023 by managing cross-channel marketing, influencer collaboration, production and content preparation which resulted in exceeding set KPI views by 15%-20% per stream (Link). • Prepared and managed 100+ brand campaigns and projects by briefing agencies, managing SAP (Link). Prepared and managed 300+ brand campaigns and projects, starting from briefing to gaining approvals and initiating payments in SAP. • Created and adapted 40+ videos in line with GTM plan and brand campaigns with over 100k views (Link). • Managed and created social media content for Samsung Galaxy brand on Instagram, Youtube & Facebook & TikTOk. • Managed digital and offline challenges in major cities by securing rules with Legal department, managing paid ads and social media management to support product launch resulting in over 2,000 participants in challenge. • Liaised with marketing agencies and third-party vendors on a daily basis to manage ongoing projects, organize documentation through internal programs and preparing for project closing and payment. • Collaborated with HQ/RHQ or third parties to source marketing assets & best practices.

• Created content for partner’s website by acquiring and adapting materials from HQ, correcting characteristics on existing web pages and implementing creative landing pages resulting in 85% content renewal. • Managed external and internal marketing communications b/w business administration and partners’ during product promotions by aiding in SMM, designing content for publication and endorsing limited budget for targeted ads which increased online sales by 5%. • Led projects of media communication channels (TV, digital) by altering materials in accordance with Nutrition Academy requirements, confirming placement and budget with TV channels, adapting materials in line with TV and digital platform requirements, managing usage rights buyout through HQ negotiation. Territory – Kazakhstan and Uzbekistan. • Liaised with RHQ administration team and marketing agencies on a daily basis to manage documentation process through internal programs and preparing for project closing and payment. • Collaborated with HQ/RHQ or third parties to source marketing assets & best practices.

• Assisted Brand Manager with all media communication channels (TVC, OOH, digital) by brief preparation, project execution, managing right buyout, adapting all materials in line with channel requirements and project closure. • Aided in rebranding by preparing BTL and digital projects communicating new visual and message resulting in praise and acknowledgment from RHQ. • Abetted with digital SNS project by briefing agency, checking all designs to communicate rebranding, communication with agency, analyzing weekly reports and implementing changes for better results. • Executed BTL activation and POS materials production with marketing agency and trade marketing department from briefing to realization with limited time and budget. • Organized two internal product launch by briefing agency, designing email newsletter, preparing promo materials and execution in the office resulting in positive reviews among colleagues. • Helped Brand Manager to prepare analysis for quarterly report in front of General Manager using AC Nielsen. • Liaised with administration team and marketing agencies on a daily basis to manage documentation process through internal programs and preparing for project closing and payment.

• Managed social media content for 2 media channels (IG and FB), including daily photoshoots, scheduling, editing, creating content strategy. • Successfully managed and participated at sampling and demo events, at Facebook and North West Chocolate Festival (with over 15k visitors). • Worked with product manager in creating product mockups, idea generation for future bar designs, participated in new flavor brainstorming. • Assisted Quality Director in Annual SQF (Safe Quality Food) audit. Result of audit 98/100% rate. • Helped to manage annual social media charity campaign #chocolategives, including generation of creative content and management for Instagram, blogger outreach and agency communication. Gathered about 360,000 donations in 6 month.

Направляла, студентов по обмену, через процесс зачисления, помогала с документами и переводом; планировала развлечения и поездки по городу; организовывала собрания для членов организаций, контролировала работу и т.д.

Ассистировала в переводе и печати с Казахского на Русский и Английский языки. Проверяла грамматические ошибки и вводила корректировки.

Факультет бизнеса имени Бэнга, Маркетинг

Method.kz, IT, Digital marketing

Northwestern University, Content marketing

HSBA Hamburg School of Business Administartion, Corporate Social Responsibility

Microsoft, IT

AIESEC Алматы, Лидерство

AIESEC Алматы, Лидерство

London Dance School, Искусство

КИМЭП, Деловое администрирование (обучение по обмену)

InterPress (Inter House), Ангийский

Консультационно-образовательный центр Lanto Education, Ангийский

АЮЛ (Ассоциация Юных Лидеров), Лидерство

Дебатный центр, Дебаты

North Park University, Chicago, English

IDEA, Дебаты

British Council, Английский