• Product Development and Market Analysis: Generated innovative product ideas through market trend analysis, niche and pricing analysis. Successfully launched new products across diverse categories, collaborating effectively with cross-functional teams. • Supplier Management: Negotiated with suppliers to secure favorable terms, including costs, MOQs, and product customization. • Process Optimization: Optimizing and improving the New Product Development pipeline as well as other NPD-related processes. • Strategic Procurement: Streamlined procurement and sourcing processes, lead nearshoring initiative, standardized payment terms. Key Achievements: • Launched 450 new products with CM2 >30%, improved vendor engagement and increased response rate from vendors by 40% • Added market-driven idea funnel and implemented product brief 2.0 in the NPD pipeline resulting in increase of generated ideas by 35% • Nearshored operations for seven brands, achieving a reduction in unit costs by 28%, a decrease in MOQ by 25%, and an optimization of lead times by 45%.

• Sales and Relationship Management: Oversaw business relationships, provided consulting, managed accounts, actively engaged in sales, including business trips to dealers, delivering product presentations, and maintaining customer relationships. • Procurement and Product Management: Negotiated supplier agreements, purchase orders, pricing, and product development while optimizing inventory and ensuring compliance. • Strategic Marketing: Developed and executed comprehensive marketing strategies, including brand promotion, public relations, social media, events, and influencer collaborations. Key Achievements: • Negotiated COGS decrease up to 12% across product portfolio and increased revenue for Franchi brand by 34% and for Benelli by 22%. • Successfully led marketing campaign for Benelli Wild and Benelli Endurance rifles in Russia, attaining the sales plan within 2 weeks. • Expanded product portfolio with thermal scopes and monoculars, launched a total of 85 new SKUs.

• Market Promotion and Tour Planning: Led the promotion of tailored tours for domestic and international tourists, conducting market research, designing comprehensive itineraries, and personally guiding tours. • Partnership Development: Cultivated enduring relationships with partner tour operators, hotels and travel agencies. Key Achievements: • Established strategic partnerships with key hotels, resulting in a 24% increase in hotel bookings within the first year. • Successfully launched several new tourism packages catering to niche markets, increasing annual revenue by 32%. • Secured new B2B partnerships from China (Kaixaing, Yuandong, Ruijie) and expanded the business network at major industry events.

School of Economics, International Trade

Chinese Studies, Economy of China

One-Year Language Program, Mandarin Chinese Language