- Participated in strategic planning of product group\category aimed at increasing the KPIs, assortment structure formation and planning - Brand portfolio optimization, development of plans for the introduction of new types of goods and brands within the product group, category - Gave recommendations for the promotion of product groups and brands in coherence with their role in business. Developed an action plan to promote the product and increase sales in coordination with the business units - Did supply optimization in order to improve and increase in inventory turnover indicators. - Was responsible for implementation of the adopted commercial strategy for category development - Did sales results analysis, evaluation of the effectiveness of planned indicators of category KPIs - Visited exhibitions and showrooms, searching for a new assortment range and looking for the new brands - Held negotiations with the suppliers in order to gain better payment terms and conditions - Controlled and coordinated online and offline merchandising and goods presentation

- Created seasonal mood boards, identified key trends in shoes and accessories, made presentations on trends and new products, translated press-releases and inspirations from top brand's vendors, performed them to company owners and colleagues - Developed and implemented promotional companies, programs to stimulate sales in close cooperation with Analytics department, selected visual graphics for POS-materials in stores, images for Instagram and Facebook accounts, worked close with the stylist, photographer and PR-department - Prepared and participated in special ( limited ) product launch activities, Sneaker Lab corner visual support and merchandising, product selection; regulated and controlled VM team - Analyzed the structure and dynamics of sales, tracking margins, STR's - Held negotiations with the suppliers and business partners on the contract terms and subjects in order to obtain better payment terms and supplement conditions. - Attended international exhibitions, showrooms, global sport brands ( adidas, Reebok, PUMA, NIKE, Asics, New Balance, Converse, VANS) new product release activities and presentations - Reconsidered, monitored and controlled weekly the merchandising of assigned brands in stores, communicated with VM's and store managers on optimization of store environment and improving sale results - Trained and provided a retail staff with the relevant information on the brands represented in stores. - Special event preparation ( Fashion Night Out activities, Yeezy sneakers launch raffle, etc ), new store opening - Developed and implemented seasonal assortment matrix in order to support, reflect and represent the main concept of the store, demands planning - Calculated and controlled purchase budgets, controlled the payment by scheme - delivery - pricing - distribution; worked under the remnants of the goods (goods replacement and the gradual devaluation).

- ran, managed and controlled the full production cycle based upon a product matrix, sales results analysis - held negotiations and conducted business correspondence with foreign vendors in order to get the best quality product and most profitable conditions for supply, maintained contacts with the company’s headquarters in Italy, China and USA by daily mailing, discussing current issues and solving problems - managed the timely placement and maintenance of purchase orders, meeting payment terms and conditions, regulated shipment details - claimed for discounts, issued credit notes, controlled remittances - distributed the goods for final destinations - maintained and controlled the budget execution for each type of goods monthly and twice per year - interacted and collaborated with the internal departments such as Foreign Trade Department, Retail Chain Management, Design and Development Department, Marketing, Merchandising Division, Franchisee Partners Department, Top Management, Quality Control Department, Financial Department in order to coordinate and optimize the working processes and to avoid defaults - participated in a Design Councils working out and setting main ideas and spirits for coming up season, discussed a structure of collections, color trends, major topics and moods, basic styles and forms - submitted sketches before production in order to keep control under collection line in strict accordance with the product matrix, translated technical specifications and instructions on labels and packaging; controlled samples receiving in strict accordance to the deadlines, checked materials, prices and tech specifications - worked with the Best/Worst seller reports, analyzed major sales results in order to determine and meet current customer’s preferences and demands - worked in 1C, Axapta database - business trips abroad

- participated in the International Shoe Exhibitions and worked as a representative of the top Spanish manufacturers and factories; worked on stand, consulted the customers on the assortment, presented the shoe brands and the new collections, assisted in shoe selection and order placement - over viewed and forecasted fashion trends, traced brand new tendencies coming up to the shoe market every season, analyzed the Russian market demands - selected the most interesting and perspective shoe samples for representation in the show room, showroom management - collaborated with the suppliers and customers on a regular basis, held negotiations on supply and payment terms and conditions - created and launched the online shop Demarca.ru - identified and created the web-site main structure and concept, set up the image ideas, main features, store style, wrote technical specification and description for programmer, collaborated regularly with web-designer, selected and placed an advertising materials - made visual presentation of the collections, identified the key seasonal trends, setting and highlighting the color accents - maintained the product placement, looked for a new factories during the exhibitions period, ran negotiations, kept contacts by mailing, signed the documents - filled in the web-site content, set prices, arranged special events and sales - searched for service suppliers in order to develop and support the web-site, analyzed and monitored competitors and rivals

ART IMAGE, Moscow, Imagemaking and Styling

Management, Corporate management

., technical translation basics

Manhattan Language School, NY, USA, Business cases study and presentations

Moscow State University of Culture and Arts, Image consultant / Stylist