Initiated and supported execution of 360-degree special projects with such brands as Dior, Chloe, Nina Ricci, Giorgio Armani, Veuve Clicquot, etc Planned, organized and managed more than 30 events in less than 2 years, including such important occasions as PRIX D'EXCELLENCE DE LA BEAUTÉ, Blogger party with 100+ influencers and Marie Claire's 20th anniversary

KEY RESPONSIBILITIES: - Annual marketing plan development and implementation/ marketing strategy development based on market analysis including competition assessment - Media planning and buying (TV, Radio, Press, web) - Event management - SMM management - Co-branding/ special projects management - Client relations - Creative production management (photo, video, audio)

Ran national advertising campaigns employing both online and offline media channels managing multi-million budgets. In two years, Woman's Day grew from 1.7 mln visits per month to 6.22 mln, from an unknown brand to a respected partner of Google and Microsoft.

Being at the star-up business from its first days, I went through and facilitated the whole process: from defining the niche, the mission and aesthetics of the magazine, creating its first mock-up to growing into quality multi-platform media with thousands of readers and respected business partners, global brands and industry-recognized names. KEY RESPONSIBILITIES: - Monitoring and coordinating the work of designers and editors - Shaping the creative output and processes; developing and refining magazine's look, contributing and realizing design ideas - Photoshoot coordinating: concept, location search, styling, selecting and sourcing fashion pieces, photo shooting, retouching - Print quality control - Shaping the marketing strategy - Seeking for opportunities for brand promotion (media partnerships, online exposure, SEO, etc)

Search Engine Optimization for Private jets including link building and content tagging

Kreab Moscow (ex GlobalCom) is a full-service marketing communication agency. Here I grew from an intern to a senior account manager, heading several accounts and projects with Russian and international clients. The company appreciated my input to the extent that it agreed to cover 50% of the tuition payment for my Master Degree studies. On my return, I have attracted within a year three new long-term clients and returned a lapsed one which together made up 60% surplus to the previous business. One of my most significant achievements was winning the contract and successfully running a promotion campaign for the global cultural program devoted to the Polish Presidency of the Council of the European Union for Adam Mickiewicz Institute, a governmental institution funded by the Ministry of Culture and National Heritage of Poland. KEY RESPONSIBILITIES: - Integrated marketing campaigns management, including situation analysis, strategic planning, budget management, and effectiveness evaluation - Brainstorming, developing a creative idea and non-standard promotion solutions - Market/customer research design and implementation, data analysis - Desk research, media monitoring, and clipping - Cultivating favorable media and client relations - Preparing convincing presentations, pitching ideas and services to prospective clients - Event management: concept developing, castings, budgeting, control, media coverage - Trade events support - Website content management - Graphic design/print control including ad production - Professional photography and post-production - Media planning and buying - Sponsorships & partnerships initiation and management - Coordinating staff training program - Liaising with clients, global brand managers and sometimes with CEO in the development & execution of marketing, PR plans KEY CLIENTS: BGN French fashion brand – Introduction to Russian market, integrated multi-media marketing plan management Adam Mickiewicz Institute - a governmental institution funded by the Ministry of Culture and National Heritage of Poland - promotion campaign for the cultural program devoted to the Polish Presidency of the Council of the European Union Bessini Italian fashion brand- exhibition at CPM (Moscow) and Pret-a-porter (Paris) Moscow Fashion Week & GlobalCom Russia, Russian Fashion week & BGN, Master Card Premium Collection & BGN – partnership initiation and management Russia Today TV channel – advertising media strategy (London) Altimo Investment Group – Monitoring, media analysis Vizerra, innovative Russian IT company that develops interactive 3D applications – strategic planning and PR campaign in business media

Marketing Communications (Advertising, Brand Management, Marketing Strategies and Management, Marketing Research), Master Degree

Mass communications (Journalism/ Public Relations/Brand management), Bachelor degree

Arts, HESP mobility program scholar

The Chartered institute of Marketing, Introductory certificate in Marketing

American University - Central Asia, 625